Dropshipping and Print-on-Demand (POD) operate on different commercial models from holding-stock e-commerce, and accounting differs accordingly. The principal vs agent question (do you take title to the goods, or are you facilitating between supplier and customer?) determines whether revenue is recognised gross or net. The VAT treatment of goods that move directly from a Chinese supplier to a UK or EU customer (without ever touching the seller's premises) requires specific handling. POD platforms (Printify, Printful) generate hundreds of micro-invoices that need automated reconciliation. And cross-border B2B dropshipping triggers reverse charge VAT considerations.
This pillar covers the dropshipping and POD accounting frameworks. Each section links to a detailed companion piece.
Principal vs agent is determinative
A dropshipper who acts as principal (takes title to the goods, bears credit risk, sets price, controls customer experience) records gross revenue and supplier cost as COGS. A dropshipper acting as agent (facilitating between supplier and customer without taking title) records only the commission/spread as revenue. Most UK dropshippers act as principal; many incorrectly account as agent and understate their VAT liability and revenue.
Principal vs agent revenue recognition
The IFRS 15 / FRS 102 test for principal status considers:
- 1Primary responsibility for fulfilling the order to the customer.
- 2Inventory risk: do you bear risk of loss/damage?
- 3Pricing discretion: can you set the price to the customer?
- 4Credit risk: do you bear customer non-payment risk?
- 5Customer relationship: are you the customer's contracting party?
A dropshipper meeting most of these tests is a principal and records gross revenue. The supplier cost is COGS. Margin is the difference. A dropshipper meeting few of these tests is an agent and records only the commission as revenue.
Dropshipping VAT
For UK customers buying from a UK dropshipper with goods shipped from China:
- Sales above £135 consignment value: standard import process; VAT at the border.
- Sales below £135 consignment value: UK marketplace VAT rules apply if sold via Amazon/eBay; if sold via own website, the seller must register and account for UK VAT on the sale.
- EU customers: IOSS handles low-value consignments; OSS for digital and certain goods.
- Treatment varies if the seller takes title at any point in the chain.
POD micro-invoices
Printify and Printful generate per-order invoices to the seller covering the cost of the printed product plus the dispatch. For a busy POD seller, this means hundreds of small invoices per month, each needing categorisation as a COGS line. Manual entry is impractical above ~30 orders/month. Automation via Dext Commerce, A2X, or platform-specific connectors makes this tractable.
Merchant account rolling reserves
Stripe and other processors hold rolling reserves (typically 5-10% of monthly volume for 90+ days) on dropshipping accounts because of the elevated chargeback risk profile. The reserve is the seller's asset on the balance sheet but unavailable for working capital. For a £100k/month dropshipper with 7% reserve, this is £21,000 of locked-up cash. Cash flow forecasting must factor in the reserve build.
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