TikTok Shop Accountants for UK Sellers

Match the settlement period to order and bank records. Sales, refunds and the eventual deposit can fall in different periods. Keep unsettled amounts and reserves visible rather than forcing every difference into a fees account.

Split platform charges, creator commissions, fulfilment costs and advertising using the reports and invoices. A fee deducted before payout still needs its own accounting entry; the net deposit alone does not explain sales or profit.

Check who funded each promotion. Seller discounts, platform contributions and co-funded offers can appear in different report fields. Use the campaign terms and actual adjustment records before deciding how the amounts affect revenue, expenses and VAT.

If TikTok is one of several channels, bring it into the same monthly close as Shopify, Amazon or Etsy. Compare channel results using consistent treatment of fees, returns and stock costs.

A co-funded discount should not be classified from its label alone. Establish what the customer paid, what the platform funded and what the seller was entitled to receive. Retain the terms and investigate any later reversal.

Creator samples and paid collaborations need records of goods sent, costs and the agreement. Stock movements, marketing costs and VAT can require different entries; a free product is not automatically a tax-free transaction.

For UK and overseas sales, identify the selling entity, stock location and any tax collected by the marketplace. Do not assume a platform deduction completes all VAT or foreign tax obligations. Overseas filings need their own agreed scope.